The headline price is easy to compare. Renewal costs, backup restores and the limits behind “unlimited” tend to take a bit more digging.
If you were choosing hosting for a small business today, what would you ask before signing up? Was there a detail you overlooked on a previous plan that you now always check?
It would be useful to hear what kind of website you run, too. A recommendation for a five-page company site might not fit a busy shop.